Archive for April 2018

How to Convert Your Website Visitors into Customers

In today’s digital era, a business’ website speaks about the brand in more ways than one. It is important that it creates a lasting impression on the visitors in order to eventually drive business growth.Increasing web traffic is already a task and converting the traffic into leads is another challenge, according to a few. It may seem like a daunting task to achieve, but it’s actually not. There are ways that one can use their website effectively to drive business or commercial success, especially when we talk about turning your visitors into loyal customers.

Content is still the King!

It is important to optimize content for SEO purposes, and at the end of the day, after all, a human has to read the content. Thus, engaging, digital marketing content is considered as the first and foremost step in making your visitors engaged to your site. In order to convey your brand’s message clearly, you need to craft your content in an interesting yet informative style. Having a good understanding of your target audience is crucial at this step. This is because you can write quality content if you know what your readers want to read. If your content evokes the same feelings as your readers’ expectations, then you are walking in the right direction.

Also, don’t stop at written content. You can add visually attractive elements to your content style such as GIFs, videos, images, infographic, gifographic, etc. to make it visually more appealing to the reader. Make it so by availing digital marketing services by a reputed firm.

Digital Footprints

When it comes to spending money on a particular product or service online then people need to be twice as convinced as opposed to an offline purchase. You need to make sure that your visitors visit is worth every second spent on your brand online. You can achieve this by garnering positive reviews by customers/visitors, testimonials by happy clients and customers, etc. You, in turn, need to use these numbers to further your cause and convince and convert potential customers into leads. Furthermore, this also goes a long way in assuring potential customers of supreme quality. In case if you have worked with well-known brand names, then you should also use them to boost your portfolio to make it look more appealing and establish trust with your customers.

Promote an interesting and genuine offer

Look at it this way. Will you ever take time out to fill a form that didn’t elaborate the services you were signing up for? Therefore, you need to understand that a lot of websites have a mundane form to fill coupled with a subscription button and even an uninspiring text asking the visitors to sign for a weekly or monthly newsletter. In order to ramp up your website to engage your target audience and convert them into loyal buyers, you can take the help of an SEO agency in London.

If you don’t offer a valuable insight to your visitors or a clear call to action, your conversion rate will be low.

Consider this: your visitors have no incentive to provide you with their valuable contact information or any other personal data. Thus, you shouldn’t expect them to get awed by your website for them to take a definitive action. In order to convert these visitors into actual leads, you need to tell them exactly what they stand to gain when they associate with you.

Paid clicks to a landing page

In case you have a pay-per-click system in place, you need to make sure that it works to your advantage. If you want to lead your pay-per-clicks visitors to a unique landing page, you need to make sure that the same provides informative, engaging and direct communication and at the same time less distraction that your homepage.

For instance, you need to make sure that the text displayed in the link is placed at a path where the visitor wants to reach. Furthermore, the landing page should be customized by highlighting the exact part a visitor clicked to land on your website. Put simply, you need to make it easy for them to look what they were looking for which can instill confidence in your business.

The main aim for you is to provide your visitors value and build goodwill. Make sure that the user experience provided by your website is informational and engaging – which will impact your conversion rate.

Why Your Visitors Readability Score Is Important (and how to measure it)

Readability is the key when you start writing for your website; the rules have changed, as you are now writing for the public. One thing you should know about the public is that the average reading ability is low and you need to be able to reach as wide an audience as possible.

Other factors can influence the readability of your text, is that your web browsing public are often in noisy offices or cafes. They can also be reading on a small screen, such as a mobile phone. You obviously cannot influence these; however, you can change your writing style to aid them understanding your point.

Flesch reading ease

Rudolph Flesch, an author, and a supporter of the Plain English Movement first developed this formula in 1948 and is has now become a popular way of checking all kinds of documents, as well as giving guidelines for writers.

When writing your web piece in MSWord, you will find the settings tool for this in ‘Word Options/Proofing and tick ‘show readability tests’. If you are using WordPress, then there is also a Plugin for this.

On the Flesch reading ease test, you should try to write to a reading ease of around 60-70 or higher which is considered “Plain English, Easily understood by 13- to 15-year-old students”. See table below.
You can make your text easier to understand by using shorter sentences and words with fewer syllables. ‘Green Eggs and Ham’ by Dr. Seuss is an example of very high readability score.

Flesch-Kincaid grade level

J Peter Kincaid and his team originally developed this as a means of assessing technical documents for the US Navy, and it is now the accepted as a way of scoring text for reading grade level. The Grade uses. The score is the Grade level at which the reader will have attained. For the benefit of those of you not familiar with the ages of grade levels in the US there is a table below

Passive Sentences

Passive sentences are a bit of a sore spot for writers, most feel that they should not really exist within text. However, we use them in everyday language.
A passive sentence:  The rubbish needs to be taken out.
This should say:  You need to take the rubbish out.
Passive sentences contain passive verbs, in which the subject receives the action.  When the subject performs the verb, it is an active verb. You should try to write less than 5% of your text in passive sentences. This will make your text livelier and more to the point.

The Age Of Your Reader

According to Alex from marketing agency AMA “When considering the readability score think of the average visitor to your site. To determine the type of language they are likely to resonate with, think in terms of the kind of newspaper they would read. Would it be a broadsheet newspaper or tabloid newspaper?Do you need to the sentence structure simple or non-technical or would they prefer data and statistics? Resonating with your customer is vital to keeping them on your site longer.”

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